Vending machines to integrate EyeLock iris tech
16 November 2017 13:30 GMT

Iris-based identity authentication solutions firm Eyelock and vending machine firm ViaTouch Media have announced the integration of EyeLock's embedded iris recognition technology into ViaTouch's retail solution.

"This new partnership with ViaTouch is a major breakthrough for EyeLock," said Jim Demitrieus, CEO of EyeLock. "For years, we have been investing in our IP portfolio, working with industry leaders in technology and across a diverse set of industries to introduce a portfolio of embedded products. This win is indicative of the many potential commercialized applications for iris authentication. The ViaTouch partnership underscores an innovative approach to protecting consumer identity and transaction security."

ViaTouch Media develops high-tech vending machines such as LISA, which stands for Luxury Interactive Smart Shelves, and  was first introduced in June 2016 at Hightech with First Data. This real-time, interactive media solution was designed to customize interaction between consumers and technology to drive a better consumer engagement.

From LISA, Vicki (ViaTouch Intellishelf Cognitive Kinetic Interactions) has been developed using artificial intelligence and mobile interaction.

The firm says Vicki recognizes and authenticates a consumer, gets to know their preferences and then acts upon them, serving as a virtual clerk. Vicki engages with consumers, talks to them and delivers loyalty programs, discounts and other incentives all through real-time, interactive media and artificial intelligence technology. Vicki is equipped with smart shelves that know what products consumers look at, what they take/put back and view on display, and communicates with consumers via directional speakers so conversations are only between the machine and consumer.

Now, through this strategic partnership, EyeLock's iris authentication technology will be embedded into the machine itself.  Machines utilizing EyeLock's innovative solutions will be available in early Q2 of 2018. "ViaTouch is proud to innovate with EyeLock and First Data to create the most secure AI iris authentication self-checkout payment solution in the world," said Tom Murn, CEO of ViaTouch Media.

EyeLock's proprietary iris authentication technology looks at more than 240 unique iris characteristics. Algorithm performance capabilities for speed and accuracy have been validated by Novetta, a leader in advanced analytics technology and independent biometric testing. EyeLock's reference designs have working distances of up to 60 cm with a false accept rate of 1 in 1.5 million for single eye authentication and a false reject rate of less than 1%.

Vicki will be available in January 2018. The initial group of machines will be strategically placed in select Universities, Apple Stores (for employee use), Hotels, Hospitals and a few select retail partners to be announced at a later date. ViaTouch will be unveiling Vicki this Thursday evening, November 16, at The Freedom Tower in New York City to a group of customers, partners and potential investors.