Sodexo Ventures invest in biometric checkout tech
09 November 2018 13:29 GMT

Sodexo Ventures, has invested in AEYE-GO, a Chinese technology company focused on smart visual checkout systems.

Launched in 2016, Sodexo Ventures seeks new sources of future growth by investing in and partnering with innovative startups, and creating new offers for clients and consumers. The investment in AEYE-GO is the first in China, facilitated by the partnership with Shanghai-based incubator X-Node signed in May 2018.  

AEYE-GO is a cutting-edge self-checkout system based on AI image recognition technology, offering both tray and facial recognition options for fast and personalized check-outs. Using sophisticated high-definition cameras, AEYE-GO integrates machine learning software for food recognition, automatically providing price and nutritional information with a quick glimpse of a consumer's tray.

Currently piloted at several Sodexo sites in Shanghai, AEYE-GO plans to expand operations in China and internationally, leveraging Sodexo's geographic reach to rapidly scale up.

Belen Moscoso Del Prado, Chief Digital and Innovation Officer, Sodexo, said: "The partnership between Sodexo Ventures and AEYE-GO in China is an exciting development in our digital journey, and demonstrates our commitment to working with start-ups in local markets with potential to transform the industry.  The AEYE-GO solution promotes healthy eating choices, enhances the consumer experience - no need to wait in a check-out line or carry cash, badge or mobile in the restaurant - and helps clients optimize sourcing and reduce food waste.  China is an epicenter of innovation, and we are proud to partner with the creative team behind AEYE-GO to bring artificial intelligence and the power of data to our industry."

LE Jinwei, Founder and CEO of AEYE-GO, said: "The idea for AEYE originated from long lines at the Jiao Tong University canteen. Backed by scientific research and talent, we teamed up on campus and focused on food recognition technology. It took two years to build our database after collecting and tagging almost 100 million food items. Our vision was to build intelligence into collective dining, saving time and creating a more enjoyable experience for users. We hope our partnership with Sodexo will help us expand in China and internationally and contribute to creating a new dimension for the traditional collective meal."