Nuance opens driving lab
30 November 2018 16:47 GMT

US voice biometrics firm Nuance has announced the opening of its first European mobility user experience (UX) lab, the Design, Research, Innovation and Vehicle Experience (DRIVE) Lab, located in Saarbrücken, Germany at DFKI, one of the world’s largest AI research centers.

The DRIVE Lab will study and drive innovation round mobility user experience, including the intersection of conversational artificial intelligence with non-verbal modalities such as gaze detection, emotional AI and augmented reality, with the goal of further humanizing the interaction between people and the digital ecosystem.

In addition to Nuance’s DRIVE Labs in North America and China, the Germany-based DRIVE Lab will work closely with Nuance’s global automotive research and development team, and the joint testing facility with DFKI in Saarbrücken will further expand the two companies’ long-time research cooperation on next-generation mobility e assistants.

The research conducted at the DRIVE Lab will ultimately provide drivers and passengers with safer, smarter, and more immersive mobility experiences while supporting car manufacturers with AI powered solutions to create their own branded digital assistant and ecosystem.