IDScan.net to showcase retail solution
03 January 2019 16:09 GMT

IDScan.net will showcasing its Facial Recognition Solution at an upcoming show.

The firm has said it aims to make this technology more accessible to the retail industry, providing a new tool in fraud prevention and customer experience enhancement.

“ID authentication and facial recognition are valuable in a wide variety of retail uses, from fraud prevention to visitor management to customer service,” said Denis Petrov, IDScan.net’s CEO. “Imagine an automated video camera constantly scanning the faces of people in your store, identifying customers. This will completely revolutionize retail operations.”

IDScan.net’s facial recognition offers unprecedented personalization to the customer experience. It works by finding people through automated video cameras, analyzing the faces to ascertain features, and verifying their identities against data previously captured. The technology can also assess people’s emotions, such as joy or anxiety with liveness checks. If a customer's face is scanned when they check out, their purchases can go into a profile so the retailer can learn their purchase habits.

“The possibilities for retailers are endless,” said Petrov. “Our facial recognition solution can, for example, recognize in-store customers and produce their shopping habits so that clerks can make product recommendations. For retailers with check-in lines, it can also speed up the process through automation.”

IDScan.net offers its facial recognition solution in a variety of options tailored to meet the needs of a wide range of clients, including an out-of-the-box version and enterprise options. It is free to test and tiered to scale with customer growth.

“These kinds of technologies have historically been complex, expensive, and ultimately out of reach for many retailers,” continued Petrov. “But our solutions can be integrated into our customers’ operations by simply adding a few lines of code.”

The solution can be paired with IDScan.net’s popular VeriScan cloud computing software, which allows users to scan IDs from virtually anywhere in the world. Within a second and with 100% accuracy, the data from the ID is captured and vetted. The information is then stored in a sophisticated online dashboard that can provide statistics and actionable reports.